Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information please take a look at our terms and conditions. Some parts of the site may not work properly if you choose not to accept cookies.


Subscribe or Register

Existing user? Login

“Smart” should suffice

From Mr P. B. Lowe, MRPharmS

I refer to the letter from Geoff Swift (PJ, 16 March 2013, p300). The principle functions of work-related clothing are protection, identification, evidence of authority and advertisement. The white coat as protection became unnecessary (and, by implication, an affectation) for community pharmacists when they stopped making medicines and its adoption by delivery drivers and ice cream sellers has severely diminished identification with a healthcare role. The pharmacist more effectively identifies his or her availability to patients by adopting smart clothing, a confident demeanour and a badge and his or her authority by the advice or instruction imparted. Admittedly, many sportsmen effectively use dress to advertise and community pharmacy could, right now, use an alternative income stream. But a brand-embellished white coat would probably not be Mr Swift’s garment of choice.


Peter Lowe

Newcastle upon Tyne

Citation: The Pharmaceutical JournalURI: 11119505

Have your say

For commenting, please login or register as a user and agree to our Community Guidelines. You will be re-directed back to this page where you will have the ability to comment.

Recommended from Pharmaceutical Press

RPS publications

Pharmaceutical Press is the publishing division of the Royal Pharmaceutical Society, and is a leading provider of authoritative pharmaceutical information used throughout the world.


Search an extensive range of the world’s most trusted resources

Powered by MedicinesComplete
  • Print
  • Share
  • Comment
  • Save

Newsletter Sign-up

Want to keep up with the latest news, comment and CPD articles in pharmacy and science? Subscribe to our free newsletters.