14 June 2014, Vol 292, No 7814
Editorial
Inspire a future pharmacist
You may recall the individuals who helped shape your early career. It is to be hoped they were positive role models — people who inspired you to become the professional you are today.
News
NHS England to test pharmacy access to patients’ medical records
Alison Hemsworth says that the success of the pilot will determine whether SCR access is rolled out nationally
Drug use must be weighed against risk of dangerous skin reactions, study shows
Non-white trainee pharmacists less satisfied with preregistration experience
EMA inspectors give Ranbaxy plant all-clear
Germany hosts European pilot scheme to fight drug counterfeiting
Parenteral nutrition product recalled following potential contamination
Regulator gives Healthcare at Home until July to sort medicines supply
Technician who worked after drinking alcohol struck off
Warning issued on Middle East respiratory syndrome
Community pharmacy must learn to delegate, says ethics group
Relvar Ellipta’s benefits unclear in COPD treatment
RPS Faculty celebrates first birthday
Venlafaxine and estradiol alleviate hot flushes and night sweats
World Health Assembly agrees first resolution on palliative care
Pharmacists should have greater input into naloxone service in Scotland
Encouraging survival data for new melanoma drugs
Striking-off order after attempted theft
WHO to develop global plan to tackle antimicrobial resistance
Feature
Attract new customers while cultivating existing ones using social video marketingSubscription
The use of videos to market businesses to customers is not a new concept. So is it not time that pharmacy joined the bandwagon? Steve Hemsley finds out
Comment
Publicise services to increase footfallSubscription
Recent national campaigns have helped to highlight the role of community pharmacy to the public. Chris Rose explains how his team raised awareness
CAREER
The steps preregistration tutors must take to support their traineesSubscription
Noma Al-Ahmad and Ping Liu reveal how to make the most of new guidance from the General Pharmaceutical Council on tutoring preregistration pharmacist trainees
