Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information please take a look at our terms and conditions. Some parts of the site may not work properly if you choose not to accept cookies.

Join

Subscribe or Register

Existing user? Login

Bowel cancer campaign launched

by News team

Advertisements to raise awareness of bowel cancer will appear on television, radio and in newspapers in the east and south-west of England for seven weeks from today (31 January) as part of the first Government campaign on the subject.

If successful, the “Be clear on cancer” campaign will be rolled out to the rest of the country.

The Royal Pharmaceutical Society is supporting the campaign and has written to pharmacists in the pilot areas asking them to display public facing posters and leaflets, and to respond to patient queries that result from the media advertisements.

Up to two posters and 50 leaflets can be ordered free of charge by calling the DoH publications order line on 0300 123 1002. The RPS has also produced guidance on bowel cancer (PDF 111KB) and bowel screening (PDF 3.26MB) to support pharmacists in responding to queries.

Society hopes to prove pharmacy's contribution

A spokeswoman for the RPS said that the pilot will be evaluated and that the RPS hopes to show the contribution pharmacy makes to detecting cancer earlier.

Health minister Paul Burstow said: “No one likes talking about their poo — it’s embarrassing. But if we see something different and tell our GP it could save our life.

“Early diagnosis makes a huge difference to cancer survival rates and bowel cancer is one of the biggest killers. That’s why the ‘Be clear on cancer’ campaign uses simple messages to make people aware of the early signs of bowel cancer and to give them the confidence to talk to their GP about them.”

As well as the two pilots for a national campaign, £9m has been made available to fund 59 local cancer awareness campaigns across 109 primary care trusts. These will be led by the NHS and supported by Cancer Research UK, and will target bowel, lung and breast cancers.

Citation: The Pharmaceutical Journal URI: 11067377

Have your say

For commenting, please login or register as a user and agree to our Community Guidelines. You will be re-directed back to this page where you will have the ability to comment.

Recommended from Pharmaceutical Press

RPS publications

Pharmaceutical Press is the publishing division of the Royal Pharmaceutical Society, and is a leading provider of authoritative pharmaceutical information used throughout the world.

Visit rpharms.com

Search an extensive range of the world’s most trusted resources

Powered by MedicinesComplete
  • Print
  • Share
  • Comment
  • Save
  • Print Friendly Version of this pagePrint Get a PDF version of this webpagePDF

Newsletter Sign-up

Want to keep up with the latest news, comment and CPD articles in pharmacy and science? Subscribe to our free alerts.