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Clinical trials on trial: Clinical trials should not be marketing tools

Research and marketing are intertwined in such a way that there is nodistinction said Elina Hemminki, Physicians for Social Responsibility,Finland, at the “Clinical trials on trial” conference, organised by HAIEurope, that was held in Berlin on 21 November 2008

by Nicola Cree

Research and marketing are intertwined in such a way that there is no distinction said Elina Hemminki, Physicians for Social Responsibility, Finland, at the “Clinical trials on trial” conference, organised by HAI Europe, that was held in Berlin on 21 November 2008.

“The commercialisation of clinical trials changes the definition of what a clinical trial, scientific article, an author and a researcher is”, Trudy Dehue, department of psychology, University of Groningen, Groningen, The Netherlands said. She said that trials have now become demonstration trials rather than clinical tests.

Petra Jonvallen, department of human work sciences, Lulea University of Technology, Lulea, Sweden suggested that the term “body mass index” is an example of a marketing tool that evolved with the development of anti-obesity drugs.

Professor Dehue said that that academics need to have their hands free to do research that could be a counterweight to marketing trials.

Citation: The Pharmaceutical Journal URI: 10043451

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