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GSK includes QR codes to aid compliance

By News team

GSK has added QR (quick response) codes to the packaging of its Seretide Accuhaler (salmeterol xinafoate/fluticasone propionate) device — indicated for both asthma and chronic obstructive pulmonary disease — to aid compliance. When scanned with a smartphone, the barcode directs patients to a website demonstrating how to use the inhaler.

This is the first GSK inhaler product to include a QR code on its packaging. A GSK spokeswoman said: "As far as we know, this is a first . . . for inhaled medicines generally."

Citation: The Pharmaceutical Journal DOI: 10.1211/PJ.2013.11120500

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