Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information please take a look at our terms and conditions. Some parts of the site may not work properly if you choose not to accept cookies.

Join

Subscribe or Register

Existing user? Login

Latest smoking deterrent — graphic images

Graphic pictures that illustrate the effects of smoking — from rotting teeth to throat cancer — will start to appear on cigarette packets sold in the UK from 1 October 2008, the Department of Health has revealed.

The pictures, which will also include a flaccid cigarette to show how smoking can damage male potency, will replace the written health warnings that have featured since January 2003.

The UK will be the first country in the EU to carry the stark pictures although Canada has been using similar illustrations to warn smokers about the health risks they run since 2001.

A year after the illustrations first appeared in Canada, 31 per cent of smokers revealed they had been a factor in forcing them to quit while 27 per cent said the pictures had helped persuade them to continue to remain smoke-free. The UK is hoping to see a similar impact, since smoking remains the single largest contributory cause of death. Although 1.9 million smokers have given up the habit since 1992, smoking still claims more than 87,000 lives every year in England alone.

Announcing the initiative, England’s Chief Medical Officer Sir Liam Donaldson, said: “Written health warnings have encouraged many smokers to stop smoking. These new stark picture warnings emphasise the harsh health realities of continuing to smoke. I hope they will make many more think hard about giving up and get the help they need to stop smoking for good.”

The pictures will appear on cigarette packets from this October alongside one of 15 new written warnings that will be used in rotation. The pictorial health warnings will start to appear on other tobacco products from October 2010.

Other countries outside the EU that already use graphic illustrations on cigarette packs as part of their health promotion campaigns are Australia, Brazil, Canada, India, New Zealand, Singapore, Thailand, Uruguay and Venezuela.

Citation: The Pharmaceutical Journal URI: 10033543

Have your say

For commenting, please login or register as a user and agree to our Community Guidelines. You will be re-directed back to this page where you will have the ability to comment.

Recommended from Pharmaceutical Press

Search an extensive range of the world’s most trusted resources

Powered by MedicinesComplete
  • Print
  • Share
  • Comment
  • Save
  • Print Friendly Version of this pagePrint Get a PDF version of this webpagePDF

Supplementary images

  • Smokers die younger

Newsletter Sign-up

Want to keep up with the latest news, comment and CPD articles in pharmacy and science? Subscribe to our free alerts.