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Community pharmacy

NHS England to encourage patients to visit their pharmacist through 'Pharmacy Advice' campaign

NHS England is set to launch a campaign to build the public’s trust and confidence in community pharmacists and the pharmacy team.

The ‘Pharmacy Advice’ campaign forms part of NHS England’s overarching ‘Help Us Help You’ initiative, which is being launched on 4 February 2019 to position pharmacy as the first place to go for minor illnesses, such as coughs, colds, stomach aches, and other aches and pains.

As part of the campaign, NHS England will be sending resource packs to all community pharmacies in England during the week commencing 28 January 2019.

Pharmacy Advice campaign toolkit

Source: Public Health England

As part of the campaign, NHS England will be sending resource packs (pictured) to all community pharmacies in England

The packs will contain display materials and information cards designed to remind pharmacy customers to visit their pharmacy the next time they need clinical advice about a minor health concern.

Additional free resources for publicising the campaign on social media are also available to order or download via the Public Health England Campaign Resource Centre.

The campaign is part of the Community Pharmacy Contractual Framework, in which pharmacies are required to participate in up to six public health campaigns each year at the request of NHS England.

Pharmacy minister Steve Brine announced in November 2018 that almost 14,000 fewer people attended hospital emergency departments as a result of the ‘Stay Well Pharmacy’ campaign, which ran for three months from February 2018.

Citation: The Pharmaceutical Journal DOI: 10.1211/PJ.2019.20206064

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