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Antimicrobial resistance

Pharmacists invited to compete to design AMR pharmacy installation

The winner’s prototype will be installed in this Day Lewis pharmacy in Woodley, Reading

Source: Miranda Mole

The winner’s prototype will be installed in this Day Lewis pharmacy in Woodley, Reading

Pharmacists have been invited to join architects, behavioural scientists and others to design a pharmacy installation that will raise public awareness of antimicrobial resistance (AMR).

A competition to find the best AMR awareness design is being run by the Arts and Humanities Research Council (AHRC)-funded Information Design and Architecture in Persuasive Pharmacy Space (IDAPPS) project, based at the universities of Reading and Loughborough.

The installation must highlight the dangers of AMR and encourage self-care for minor ailments that do not require antimicrobials.

Entrants must comprise teams of at least three people from the following disciplines: architecture and the built environment; information design; human factors/ergonomics; behavioural science; psychology; linguistics; biological science and pharmacy.

Each team accepted will receive £6,000 to develop their idea. Throughout the project duration, teams will be able to access expertise and advice from the IDAPPS project team. They will also attend a two-day ‘ideas lab’, held on 30 April and 1 May 2018.

£14,000 has been allocated to build the winning team’s prototype, which will be installed in a Day Lewis pharmacy in Woodley, Reading, in July 2018.

The deadline for teams to submit expressions of interest is 16 March 2018. Any pharmacist who would like to enter, but does not know any colleagues in other relevant disciplines, can contact Miranda Mole at m.c.mole@reading.ac.uk for assistance in finding suitable teammates.

Citation: The Pharmaceutical Journal DOI: 10.1211/PJ.2018.20204442

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  • The winner’s prototype will be installed in this Day Lewis pharmacy in Woodley, Reading

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