Posted by: Brendan Fraser2 MAR 2012
Adverts are everywhere and to be honest, I’m rather bored of them. Recently I’ve been thinking about subliminal messaging and considering information we pick up mentally from our periphery. Whilst not recognising this information consciously, part of it can be picked up subconsciously. That concept seems a bit bizarre to me.
So how is this relevant to pharmacy? Well specifically it isn’t. But this enables me to discuss another some points. Consider anti-aging creams. Apparently science tells us that aging is related to the size of telomeres on the end of chromosomes. Therefore it is unlikely that the creams actually do anything for aging. Of course this is my opinion and maybe they truly do work. So why are they branded as anti-aging? Is this not false advertising to make products seems more appealing to consumers?
Another point I’d like to make is those adverts where they use participants in a trial to show its effectiveness. The number of individuals they actually use is extremely small. It is also normally based on individual’s opinion and not clinical effectiveness. Therefore how as consumers do we truly know if they work or not? Are 88% of the 66 participants in agreement enough to persuade us to look at another brand of toothpaste/cream/mouthwash?
Whilst on the discussion of advertising, I also have been thinking about healthcare. How many healthy living adverts are there on TV and are they in prime-time spots? When I occasionally sit down to watch some TV there appears to be nothing more than boring adverts – insurance, betting, selling unwanted possessions. There is hardly anything that promotes good health let alone a good society. I think I recently seen a pharmacy advert that promoted healthy living and in all fairness it didn’t seem to advertise the company that well in my opinion.
It’s funny that the powers that be suggest us to promote healthy living yet where’s the government backing? It’s good preventing diseases through pharmacological interventions, but what about raising health awareness on a national scale through media?
A lot of questions here, but it’s actually quite worrying when you think about it…