Posted by: Sara Valente24 SEP 2012
One of my favourite things to blog about is the weird andwonderful vanity items that pop up in stores that claim to boost such things astanning and weight loss. The latest that has caught my eye is a new type of eyeliner from the brand M2 Beauté that can apparently, after severalapplications, promote eyelash growth. This isn’t the same as mascaras that makeeyelashes appear longer but something that will actually stimulate eyelashgrowth – naturally of course! I didn’t think anyone really cared about how longtheir eyelashes were until a friend of mine produced this mascara product andshowed it to me. And the reason she asked me was because she wanted to knowwhat everyone is probably thinking; is it safe?
M2 Beauté is a German based company that strives to find a combinationof cosmetics and active ingredients in order to make more innovative and uniquemake-up products. Being a pharmacy student has made me sceptical to most ofthese revolutionary quick-fixes to non-problems. Without too much trouble youcan access the product information leaflets and ingredient lists. Theingredients are mostly vitamin and moisturising agents that are found in lotsof cosmetic products. However, the website does seem to suggest an activeingredient is involved that promotes eyelash growth called MDN - MethylamidoDihydro Noralfaprostal which is found in quite a few other eyelash growthproducts. It is a prostaglandin and my guess is that it would be similar tobimatoprost – a glaucoma medication that is known to lengthen eyelashes. It hasbeen FDA approved and is also sold as the brand “Latisse” to enhance eyelash growthalthough it is prescription-only in the US. These sorts of ingredients do comewith side effects for example, Bimatoprost is known to cause brown pigmentationin people with mixed-coloured irides. Other side-effects include skin rash anddry eyes.
I assured my friend that the product should be safe to use sinceit would have passed certain quality control tests and that the quantity ofactive ingredient would be probably too small to cause any serious side-effects.The basic rule with cosmetic eye products is to throw them away after about 4months to prevent infections. With some verified active ingredients thisproduct looks more promising than products with just plant extract ingredientsbut you have to be willing to pay over £100 to get it.