Posted by: Sara Valente30 APR 2012
Chocolate is a really weird, or perhaps unique, food that is sweet and bitter, crumbly and smooth. It is enjoyed by everyone in so many different ways. Although it seems that women and girls tend to crave chocolate more than simply eating it as a tasty snack. I’m not talking about the ‘I’m hungry, I would like to supplement my healthy meal with a small chocolate dessert’. No, I’m talking about crazed females gnawing at the walls because they crave chocolate, lots and lots of chocolate! I have yet to meet a guy who can’t concentrate because his mind is occupied with the fact that he wants some chocolate. So what is the cause of this gender-orientated obsession? It could be advertisers to blame as most chocolate adverts seem to be aimed at women. For example, they show half-naked men lying in front of an open fire talking about how wonderful chocolate tastes, or there are a group of women enjoying chocolate as a sneaky snack in front of a dark skyline. It seems a little biased but conversely it could be because advertisers know women crave chocolate more than men and so have tailored their adverts to them. There was also one obvious candy bar maker that attempted to tap into the male market by branding their chocolate ‘not for girls!’ Though I’m not sure what the outcome of that was. This brings me to think there is a more obvious reason as to why women crave chocolate - a scientific one. Women tend to crave chocolate due to PMS and so there may be a more logical answer involved. In times of low mood, mineral deficiencies and low energy levels there are ingredients in chocolate that our bodies tell us we need. For example, magnesium is found in chocolate which could help with mineral deficiencies. When women are feeling tired, low in mood the sugar and fat can raise blood sugar levels and even dopamine levels in the brain increasing energy, mood and improving sense of wellbeing. However, chocolate in large quantities is not healthy and can contribute to people being overweight. It creates a bit of a vicious cycle as it is also thought to be highly addictive with claims that it targets the same part of our brains as illicit drugs. There are many factors that seem to contribute to why women tend to crave chocolate more than men. Whether it’s stereotypical, PMS-related or just plain addiction, I think the real reason women crave chocolate is simply because it tastes good!