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Alphega Pharmacy now boasts over 250 UK members

Alphega Pharmacy, Alliance Pharmacy’s international “virtual” chain forindependent pharmacy that was launched in the UK in 2007, now boastsover 250 UK members, with that number expected to reach 400 by the endof 2009 and to exceed 850 within the next four years

Alphega Pharmacy, Alliance Pharmacy’s international “virtual” chain for independent pharmacy that was launched in the UK in 2007, now boasts over 250 UK members, with that number expected to reach 400 by the end of 2009 and to exceed 850 within the next four years.

The latest membership numbers were confirmed by Alphega general manager Sue Moore last week (24 October 2009) as she announced the relaunch of the Alphega membership package.

In addition to the network’s previous offering, which included exclusive discounts, tailored merchandising and business support, face-to-face training and an Alphega pharmacy refurbishment, members can now benefit from a loyalty bonus scheme giving them a further 0.75 to 1 per cent saving on purchases.

Mrs Moore emphasised that Alphega is about quality rather than quantity, and she is keen for the membership not to grow too rapidly. The quality and commitment of Alphega members to the virtual chain is crucial for its success, and pharmacies that do not meet the Alphega requirements will not be accepted for membership, she told PJ Online.

Citation: The Pharmaceutical Journal URI: 10983983

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