The Pharmaceutical Journal
Not just a voice for the profession
The Pharmaceutical Journal, through its editorial freedoms and fiercely defended independence, has always sought to continue to meet the needs of members now and in the future. In any business, moving with the times is fundamentally key to success and The Journal is no different if we want to ensure it remains a major membership benefit and a tangible asset.
The strategy outlined eloquently by PJ Publisher, Arash Hejazi, is to be applauded especially because we need to nurture the important crucial link between educational content and the Royal Pharmaceutical Society leadership and development team.
But there is more to the PJ than just being a journal, a website or a source for rapid, authoritative, insightful and arresting news. It is more than an interpretation of current policies, clinical and scientific research and trends affecting the profession in each country, and it is more than sharing or influencing policy or consultations.
I believe the PJ is not only the voice for the whole profession at all levels of healthcare and government, it serves to be a constant reminder of who we are, what we do and how we work to make a difference to members, other stakeholders and, ultimately, patients. It must reflect the culture, the ethos, the identity and the spirit of our professional body and our amazing profession to us and the outside world. It also needs to continue pushing boundaries, stimulate debate, think the unthinkable, be challenging, be cutting edge, share and exchange views, and promote activities. Most importantly, members must realise the PJ provides an influential steer for the profession.
The PJ has always been a good listener but, to continue listening, we need members to tell us what they think so the PJ continues to be fit for purpose, now and in the future.
Mr Dajani is Treasurer of the Royal Pharmaceutical Society and an English Pharmacy Board member. The views expressed here are his own and do not necessarily reflect those of the RPS or board. — THE JOURNAL.
Citation: The Pharmaceutical Journal DOI: 10.1211/PJ.2014.20065547
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