Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information please take a look at our terms and conditions. Some parts of the site may not work properly if you choose not to accept cookies.

Join

Subscribe or Register

Existing user? Login

Five tips to change your pharmacy from a “shop” to a “healthcare business”

  • Print
  • Share
  • Comments (3)
  • Save
  • Print Friendly Version of this pagePrint Get a PDF version of this webpagePDF

sigma-conference-india-business-15

Source: Andrew Coomar, Sigma Pharmaceuticals

John Zucker (left) and Ash Pandya speaking about how to change a pharmacy business for the better at the Sigma conference in Aamby Valley City, India, in February.

The pharmacist in a football shirt and baseball cap in front of me explains that he’s covered his shop with posters from the estate agent, to try to boost his profit without doing any work. And, he helpfully adds, he has stashed some wool in his consultation room, so that he can sell something the supermarkets do not offer.

Fortunately, I am amused rather than aghast. The pharmacist is actually Ash Pandya, chief executive of Essex Local Pharmaceutical Committee, playing a character in a short skit with John Zucker, partner and director at Matthew Arnold and Baldwin Solicitors, at the Sigma conference in Aamby Valley City, India, which took place from 14–22 February 2015.

Among a plethora of dad-meets-pharmacy jokes (PSNC = Pharmacists Should Not Complain!), the pair share a lot of valuable and practical advice for pharmacists trying to develop their business to support patients and boost their bottom lines. Here are five of the tips they offered:

  • Stop thinking about your pharmacy as a shop, and instead call it a “healthcare business”. This is not new advice, but it does help pharmacists to consider the services they should be offering and the products they should be stocking. As Zucker said, it is fine to sell products that patients cannot buy in a supermarket – but they should be high quality healthcare products.
  • Try to engage your staff rather than force change upon them. If you train them as healthcare champions, you can delegate certain services and tasks to them, such as smoking cessation, and free more of your own time.
  • Use this time to think about other services you could offer to suit your patients specifically. Zucker explained that it can be easier to generate revenue from services than selling products, particularly if it is a service your patients need. He even recommended hiring out one of your consultation rooms to other healthcare professionals, such as physiotherapists. Don’t try to do everything all at once, because it can be overwhelming. It can be difficult to do everything to the necessary high standard if you don’t start with small steps.
  • Try to work in a multidisciplinary way with other healthcare professionals, including local GPs. Zucker recommends attending multidisciplinary meetings once a month (with patient consent). If you cannot attend in person then call in virtually.
  • When looking for ways to boost your pharmacy, don’t just rely on clinical commissioning groups. Health and wellbeing boards and social services can provide avenues for pharmacy businesses, and some local authorities use “meals on wheels” delivery services to check on housebound patients.

The pair also produced a list of their best advice, which is attached as a PDF. 

Supplementary Information

Readers' comments (3)

  • its v.good information that u shared.
    i want to add some more suggestions.
    1. try to conduct a free medical camp in a month for the custumers(dental care checkup,tonsilitis, worm diagnosis in peads or including many other infectios diseases).
    2. any lab test as free of cost e.g;suger test,c.b.c,uric acid test etc.
    i personally practice this at my pharmacy and this increse my regular sale at pharmacy.

    pharmacist kiran tariq

    Unsuitable or offensive? Report this comment

  • Great but it could be more realistic if attached with some exampels

    Unsuitable or offensive? Report this comment

  • Great Blog Sir.Thanks for sharing such type of information
    Medical Store in Gandhi Nagar

    Unsuitable or offensive? Report this comment

Have your say

For commenting, please login or register as a user and agree to our Community Guidelines. You will be re-directed back to this page where you will have the ability to comment.

  • Print
  • Share
  • Comments (3)
  • Save
  • Print Friendly Version of this pagePrint Get a PDF version of this webpagePDF

From: Pharmacy practice and profession blog

Here you will find blog posts about the profession and on issues that affect practice

Blog Archive

Newsletter Sign-up

Want to keep up with the latest news, comment and CPD articles in pharmacy and science? Subscribe to our free alerts.