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The e-cigarette appeal

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E-cigarettes are appealing because they are one way to giveup smoking without really having to give up smoking. They are aestheticallysimilar to real cigarettes and offer the same nicotine-fuelled buzz that iscraved by smokers. In theory, they could vastly reduce medical problemsassociated with the nasty ingredients of normal cigarettes and help people toquit over time. Once they are regulated products, they could become one ofthe most useful methods to help people give up smoking. The number ofpharmacies selling e-cigarettes is increasing and so is the diversity of brandsthat are available.

At firstI thought e-cigarettes could be a breakthrough in smoking cessation and thearrival of the new e-cigarette stand was met with ‘Ooh’s’ and ‘Ahh’s’ becauseof its edgy design and sleek appearance. With one look at the stand someonesaid, ‘it kind of makes me want to start smoking!’ – it was followed by a laughbecause the remark was teasing but it was when I realised that glamorising theappearance of e-cigarettes may be a step too far.

Naturally,competing companies will want to entice buyers to use their product withimpressive, attractive designs but the danger of this is turning them intofashion accessories. This in turn may start to send the wrong message – that e-smokingis now cool. The idea is that they can be used to help current smokers quit butnot to make non-smokers think that they are harmless or fun. It’s hard to knowfor sure that e-cigarettes are completely safe and whilst the product should beof high quality, I don’t think they should be quite so appealing. 

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