The Pharmaceutical Journal retains sole editorial responsibility.
Focus: Cold & flu
Each year, tens of thousands of people visit pharmacies to seek advice on how to best manage their cold and flu symptoms. The Pharmaceutical Journal, in collaboration with GSK, surveyed members of the Royal Pharmaceutical Society in order to develop an editorially independent campaign addressing the learning needs of pharmacy teams. This campaign aims to provide pharmacists with the tools to help their pharmacy teams deliver a consistent level of care, putting self-care and antimicrobial stewardship at the centre of cold and flu consultations for the benefit of patients.
By adopting a unified approach to encourage consistent self-management for cold and flu, pharmacy teams can demonstrate the sector’s wider value on the healthcare landscape.
Practical steps for implementing a training programme to support staff in delivering consistent and reliable cold and flu management advice to the public.
Having a meaningful conversation with patients about cold and flu symptoms and management can be challenging, but it can be made easier by applying effective consultation skill theory to everyday practice.
Patients should use pharmacy as their first point of call for advice for the management of minor conditions, such as cold and flu, and have clear expectations around what pharmacy can offer. This article outlines the approach and principles behind effective and meaningful consultations.
Outlining the vital role of each member of the pharmacy team and highlighting best practice when patients present with cold and flu ensures a consistent, high standard of care is available across pharmacy.
Setting a high quality standard for helping patients to self manage their cold and flu symptoms benefits everyone working in the healthcare sector.
Antimicrobial stewardship is not just the remit of selected healthcare professionals — everyone in society has a role to play in protecting our supply of antimicrobial products.