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14 June 2014, Vol 292, No 7814

Editorial

Coaching

Inspire a future pharmacist

You may recall the individuals who helped shape your early career. It is to be hoped they were positive role models — people who inspired you to become the professional you are today.

Notice-board

    Feature

    Five facts about video marketing

    Attract new customers while cultivating existing ones using social video marketingSubscription

    By

    The use of videos to market businesses to customers is not a new concept. So is it not time that pharmacy joined the bandwagon? Steve Hemsley finds out

    Comment

    Woman with microphone

    Publicise services to increase footfallSubscription

    By

    Recent national campaigns have helped to highlight the role of community pharmacy to the public. Chris Rose explains how his team raised awareness

    CAREER

    Handshake

    The steps preregistration tutors must take to support their traineesSubscription

    By ,

    Noma Al-Ahmad and Ping Liu reveal how to make the most of new guidance from the General Pharmaceutical Council on tutoring preregistration pharmacist trainees 

    The Pharmaceutical Journal

    14 June 2014, Vol 292, No 7814

    Cover Story:

    The use of videos to market businesses to customers is not a new concept. So is it not time that pharmacy joined the bandwagon?

    Read more…

    The Pharmaceutical Journal

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    YOUR RPS

    david-branford-2014

    We need read-and-write access to patient recordsSubscription

    By

    English Pharmacy Board Chairman Dave Branford considers what information pharmacists require